About Us

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Every Room.
Every Season.

Vincent Davies is a modern, vibrant department store showcasing a spectrum of interesting brands across a range of departments. Like our slogan says, we really have something for Every Room, Every Season and Everyone.

Proud to be family owned and run, we owe our thanks to Vincent Davies himself, who started the business in 1906, in a small town centre shop on the corner of Friar’s Lane, Bridge Street, Haverfordwest. The shop was known then as Pioneer Stores and was a traditional grocery store.

By 1966 the business had outgrown its town centre premises and Vincent’s eldest son Ralph, who was now running the business, took the bold step of purchasing a larger out-of-town property on the Fishguard Road.

Over fifty years later, the business is in the capable hands of Ralph’s two granddaughters – Sarah and Lindsey – and is now a well-known department store attracting customers from all over West Wales and deliver furniture regularly to Mid & East Wales.

Vincent Davies is well known for it’s customer experience, excellent customer service, quality, value and choice of goods. As well as the Cafe with a view.

Why visit Vincent Davies?

Open 7 Days

With the exception of Christmas Day, Boxing Day, New Years Day and Easter Sunday, we are open every day for your convenience.

Free car parking

Having over 200 spaces, including generous provisions for both disabled and parent-and-child visitors, we have ample parking even on our busiest days.

One-stop shop

From clothing to cookware, beds to BBQs, at Vincent Davies Department Store we have thousands of items in over 10 different departments. Whether you’re looking for a gift for a loved one or needing inspiration for a house makeover, we’re confident you’ll find something with us that will satisfy your needs.

Our History

Every Room.Every Season.Everyone. Vincent Davies & Son Ltd began over one hundred years ago, in 1906, in a small town centre shop on the corner of Friar’s Lane, Bridge Street, Haverfordwest. The shop was known then as Pioneer Stores and was a traditional grocery store catering for the people of Pembrokeshire. By 1966 the business…

Discover more: Our History

How to find us

Vincent Davies Department Store, Fishguard Road,
Haverfordwest, SA62 4BT

Store Opening

Mon – Sat:

10.00am – 5.00pm


10.00am – 4.30pm

Excellent4.4 Based on 1541 reviews fromSue HarrisSue Harris ★★★★★ Great cafe where you can chat over a coffee without feeling awkward.Alasdair MacKAlasdair MacK ★★★★★ Friendly service with great views and interesting restaurant choices. Is very popular, so can be a wait for tables; but they operate a very useful pager system, so you can shop while waiting.Quality furniture including beds, household accessories and seasonal 'garden centre'.Site enhanced with recent addition of fast and super-fast EV charging units at adjacent Texaco filling station.Sue ReadySue Ready ★★★★★ Great place for everything. Always worth a visitRichard EvansRichard Evans ★★★★★ Best breakfasts in Pembrokeshire!Good food, excellent service, friendly staff, very clean restaurant.We are regulars, and enjoy every visit. Recommended!!jono Gurneyjono Gurney ★★★★★ jonathan maycockjonathan maycock ★★★★★ What a place/store this is!! Magnificent!! Wife and I spent 2.5 hours there.So many different areas of the store with very friendly and informative staff."The cafe" was excellent 👍👌.We thoroughly enjoyed the food and drink,and the views across the valley was beautiful.We found so many different things in Vincent Davies, that we haven't found in other stores.My wife was astounded that she found a "Smeg kettle" for more than half the price !! Ooh! My new favourite store 😁Andrea PrinceAndrea Prince ★★★★★ Always love this shopJames GriffithsJames Griffiths ★★★★★ Andrew WalkerAndrew Walker ★★★★★ Made to feel very welcome. The servers are well organised and keen to provide great service. I had a decaf flat white. A bit if a faff for them, but no hint of that. The cafe is clean, food high quality and the store has obviously had huge investment. This is a good shopping / casual dining destination.IanIan ★★★★★ georgena blythinggeorgena blything ★★★★★ Lorraine PearmainLorraine Pearmain ★★★★★ Love this shop .Enjoyed the singing penguins at ChristmasStaff are always polite and friendlyemma richardsemma richards ★★★★★ Absolutely love this place. Cafe is pricey but it's good quality.Sheilagh WatsonSheilagh Watson ★★★★★ Love this place. Different bits and pieces evertime I pop inJeanette FloydJeanette Floyd ★★★★★ Excellent store, good quality goods and excellent service .Ian HarriesIan Harries ★★★★★ Nice clean shop and friendlyCelia TaylorCelia Taylor ★★★★★ Wonderful selection of goods & friendly helpful staffWomanCidWomanCid ★★★★★ Omg what great place to loose a few hours mooching around on a rainy day.js_loader


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