About Us

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Every Room.
Every Season.

Vincent Davies is a modern, vibrant department store showcasing a spectrum of interesting brands across a range of departments. Like our slogan says, we really have something for Every Room, Every Season and Everyone.

Proud to be family owned and run, we owe our thanks to Vincent Davies himself, who started the business in 1906, in a small town centre shop on the corner of Friar’s Lane, Bridge Street, Haverfordwest. The shop was known then as Pioneer Stores and was a traditional grocery store.

By 1966 the business had outgrown its town centre premises and Vincent’s eldest son Ralph, who was now running the business, took the bold step of purchasing a larger out-of-town property on the Fishguard Road.

Over fifty years later, the business is in the capable hands of Ralph’s two granddaughters – Sarah and Lindsey – and is now a well-known department store attracting customers from all over West Wales and deliver furniture regularly to Mid & East Wales.

Vincent Davies is well known for it’s customer experience, excellent customer service, quality, value and choice of goods. As well as the Cafe with a view.

Why visit Vincent Davies?

Open 7 Days

With the exception of Christmas Day, Boxing Day, New Years Day and Easter Sunday, we are open every day for your convenience.

Free car parking

Having over 200 spaces, including generous provisions for both disabled and parent-and-child visitors, we have ample parking even on our busiest days.

One-stop shop

From clothing to cookware, beds to BBQs, at Vincent Davies Department Store we have thousands of items in over 10 different departments. Whether you’re looking for a gift for a loved one or needing inspiration for a house makeover, we’re confident you’ll find something with us that will satisfy your needs.

Our History

Every Room.Every Season.Everyone. Vincent Davies & Son Ltd began over one hundred years ago, in 1906, in a small town centre shop on the corner of Friar’s Lane, Bridge Street, Haverfordwest. The shop was known then as Pioneer Stores and was a traditional grocery store catering for the people of Pembrokeshire. By 1966 the business…

Discover more: Our History

How to find us

Vincent Davies Department Store, Fishguard Road,
Haverfordwest, SA62 4BT

Store Opening

Mon – Sat:

10.00am – 5.00pm


10.00am* – 4.30pm

*Tills open 10:30am

Vincent Davies
Based on 1573 reviews
Fab store ,could spend a fortune, staff always happy to help
Lovely fresh food as always...we had a Beautiful cooked Brekkie & were served by a lovely young lady Alice, be back again soon😉
Love this department store.The cafe is wonderful.Staff are always happy and polite.
Really good ham salad. The food and service here is always first class.
Great staff Great store pity not in Manchester
Nice store with gifts, clothing,shoes, accessories, homeware, few bits for the garden and moreStaff are friendly in thereCafe is nice with breakfast, main meals, cakes and drinks .I've had the breakfast, waffles, teacake and scone. They have all been lovely and tasty. Good prices and good portion sizing too.Window displays are pretty.Wheelchair and pushchair accessible. Toilets available.Card and cash payments.Parking outside disabled bays too
Excellent store great staff, fantastic restaurant great food 😁
Up market, out of town shopping centre. Great cafe serving reasonably priced food.
Loved the cafe. Always find the odd things you won't be able to find in other shops. The only changes are for covid, masks hand sanitiser and distances in cafe etc. It's still the same. You don't need to wear masks. The choice is yours. Hand sanitiser is still there for you to use and still warrants the five-star given. The menu in the cafe isn't as good as it was pre pandemic, and they stopped the loyalty card and gone back to stamping a card full card one free drink. One new thing is that Rigeway Garage, alongside the store, now has electric car chargers.
This is one of a rare few stores left in South Wales where you can buy virtually anything for home,garden and clothing needs. Real quality products, reasonably priced.
Friendly service with great views and interesting restaurant choices. Is very popular, so there can be a wait for tables; but they operate a very useful pager system, so you can shop while waiting.Quality furniture including beds, household accessories and seasonal 'garden centre'.Site enhanced with recent addition of fast and super-fast EV charging units at adjacent Texaco filling station.
Love this store so many things to look at
Lovley shop,enjoyed my visit bought a handbag and had a lovley lunch in the cafe..
Nice clean open store with plenty of staff available. Pretty good cafe too.
Excellent service helping my parents choose armchairs. Good 5 year warranty as well.
Always good for a browse, large variety of departments, lovely cafe. Recently had a refurbishment which has really improved the feel of the clothing section and updated the tills.
Great breakfasts 😁
A must with every visit to Wales.
Great cafe where you can chat over a coffee without feeling awkward.
Great place for everything. Always worth a visit
Best breakfasts in Pembrokeshire!Good food, excellent service, friendly staff, very clean restaurant.We are regulars, and enjoy every visit. Recommended!!
What a place/store this is!! Magnificent!! Wife and I spent 2.5 hours there.So many different areas of the store with very friendly and informative staff."The cafe" was excellent 👍👌.We thoroughly enjoyed the food and drink,and the views across the valley was beautiful.We found so many different things in Vincent Davies, that we haven't found in other stores.My wife was astounded that she found a "Smeg kettle" for more than half the price !! Ooh! My new favourite store 😁
Always love this shop


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